In The Works: Our Most Exciting Free Blog Theme + Free Plugins For Life


It’s been almost a year since we launched Parallax One, our initial attempt to go it alone (without help from and give back to the community. In short, it worked well… but I think we can do better. This is what I mean:

As you may know if you follow our work, lately I’ve been focusing a lot on optimizing our conversion rates on ThemeIsle and CodeinWP. And while this has worked and has helped our financial situation, I have developed this strong feeling that we can take things further.

You see, sometimes I feel like I’m part of what Jeff Hammerbacher once mentioned… and not in a good way:

The best minds of my generation are thinking about how to get people to click on ads. That sucks.

So today, a year after releasing Parallax One, we’re about to offer our best work for FREE, again.

But we are going one step further. Apart from a new free wordpress theme which we have almost done, we are planning to release all future plugins for free as well.

So no paid extras, no locked features, no premium plugins ever. Just a free WordPress theme and free plugins for life.

“Is this even sustainable? What’s the catch?

Basically, there is no catch. Our current development builds on our other projects (thanks, paid customer), so we’re covered for now. And if the market ever changes, we’ll volunteer some of our time to keep the thing alive.

Why? It’s part of our mission to give back to the community that has helped us get to the point where we are now. Without the people (you), there is no us.

So what is this new thing called?

Zillah is a beautiful blog theme coded by Claudiu (ThemeIsle team) and designed by a super talented designer, Ashley Schweitzer (thanks Brian).

In short, it is our best work. And you can (will) get it for free.

Here’s a trailer for Zillah:

You can contribute to the development of Zillah here:

Also, if you don’t have the means to contribute, but have some ideas, just raise an issue on GitHub, and if enough people think it’s valid, it’s likely to get done.

The theme is still a work in progress at the moment, but as soon as we get a full review from, we’ll publish it and upload it to as well (although it may take a while to get it online there).

Our #1 goal right now is to make this accessible and available to as many people as possible. If you need an attractive (and highly performing) blog theme for free, this will be perfect for you!


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